The
old adage dictates that “Beauty is in the eye of the beholder,”
but less attractive people are often the object of ridicule. If
beautiful people are put on the pedestal, becoming successful in
their field, and getting all the promotions just for having the right
set of genes, then how would Average Janes and Joes would feel about
themselves? Would they turn to science to help bring out their best
looking selves? Many people are still divided over this issue.
To prove that beauty is
powerful, Dr Bryan Mendelson, former president of the International
Society of Aesthetic Plastic Surgery, claims that beautiful people do
better in their lives. Beauty can change one's life, given the
universal truth that people have been hardwired to appreciate
aesthetics. He also emphasizes that beautiful people are more
competitive in life, probably because they have that innate
confidence. Everyone must know the logic behind this – when you
look good, you feel good. That is why people who have glowing faces
or auras often get complimented, and this fuels them to do better.
In
the same manner that US economist Daniel S. Hamermesh coined the term
'pulchronomics', Dr. Mendelson published books that tackle the
economic value of good looks. If we are to analyze it, a lot of
advertisements and billboards incorporate beautiful people when
promoting their products. Psychology has an answer to this, which is
to serve as promote positive stimuli to the market. Given the human
nature
that people act positively on positive stimuli, then they are most
likely to patronize products that sell beauty.
