Friday, November 8, 2013

Achieving The Complete Package: Why Beauty Sells

The old adage dictates that “Beauty is in the eye of the beholder,” but less attractive people are often the object of ridicule. If beautiful people are put on the pedestal, becoming successful in their field, and getting all the promotions just for having the right set of genes, then how would Average Janes and Joes would feel about themselves? Would they turn to science to help bring out their best looking selves? Many people are still divided over this issue.

To prove that beauty is powerful, Dr Bryan Mendelson, former president of the International Society of Aesthetic Plastic Surgery, claims that beautiful people do better in their lives. Beauty can change one's life, given the universal truth that people have been hardwired to appreciate aesthetics. He also emphasizes that beautiful people are more competitive in life, probably because they have that innate confidence. Everyone must know the logic behind this – when you look good, you feel good. That is why people who have glowing faces or auras often get complimented, and this fuels them to do better.

In the same manner that US economist Daniel S. Hamermesh coined the term 'pulchronomics', Dr. Mendelson published books that tackle the economic value of good looks. If we are to analyze it, a lot of advertisements and billboards incorporate beautiful people when promoting their products. Psychology has an answer to this, which is to serve as promote positive stimuli to the market. Given the human nature that people act positively on positive stimuli, then they are most likely to patronize products that sell beauty.


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